Urban Deli first in the Nordics to connect ad data to the receipt – in real time

In an industry where gut feeling has long driven the decisions, Urban Deli is now taking a historic step. Together with Guestrix and the agency Happify Digital Works, they are the first in the Nordics to track the effect of digital advertising all the way from click to receipt total. The result: a whole new level of understanding of how guests move from campaign to booking and actual sales.

From click to receipt

For many restaurants today, the challenge isn't a lack of data, but that the data is fragmented and hard to act on. Bookings, sales and campaigns are measured in different systems, which makes it almost impossible to see the full picture.

Urban Deli wanted to find out how their marketing actually affects guest behaviour. With Guestrix, it became possible. By connecting data from the booking system, the POS and campaign platforms, Guestrix can show the entire journey from ad to a completed restaurant visit.

"This is big. We're talking about being able to measure exact ROI on every campaign, right down to actual average check." – Sara Kokk, Urban Deli

From marketing to dining room

The partnership began in the marketing team together with Happify Digital Works, but it is now spreading across the whole organisation. With Guestrix, more teams within the restaurant group have gained insights that were previously out of reach.

Today, every location and department has its own dashboard tailored to their specific needs, from head chef to commercial director. Sales targets are set based on actual data, and both teams and individuals receive automatic reports with clear feedback, and positive results are highlighted right away.

"We started Guestrix to help restaurant leaders run their operations more cleverly." – Linus Lennstrand, founder of Guestrix

The result: a new way of working with data at the centre

It's still early to measure the exact effect in kronor and öre, but the new way of working is already noticeable. The marketing team can now follow how campaigns perform, right down to average check per campaign.

Restaurant managers have clear KPIs and target values to coach from. And staff get direct feedback on their performance, with fair comparison and a new drive to improve the guest experience.