Restaurang Knut uses Guestrix for better control and stronger sales

With several restaurants and two different concepts in Stockholm, the demands on follow-up and management are high. For Restaurang Knut the need has been clear: to be able to follow the business in a way that is accurate, operationally useful and easy to take in day to day.

That was the context in which Guestrix came into the picture.

Two concepts, one shared need for control

Knut consists of four restaurants split across two concepts:

• two à la carte restaurants with booking
• two restaurants in a more casual concept without booking

Despite different ways of working and different conditions, there is a shared need: to understand how the business is performing, per restaurant and over time, without manual work or uncertain numbers.

From a staffing focus to a full view of sales

Historically, follow-up has had a strong focus on labour cost and forecasts. When Knut started working with Guestrix, the perspective broadened to cover the whole of sales. With Guestrix they were able to:

• track average check and upselling in a structured way
• analyse trends over time
• build a shared view of KPIs across the organisation
• make decisions based on real-time data

Sales contests that drive measurable results

A central part of Knut's work with Guestrix has been using sales contests to steer the right behaviours in service. Instead of focusing on volume alone, the contests were aimed at upselling and average sales per guest, with strong results:

🥃 Snaps: +21 %
🍷 Avec: +65 %
🍸 Cocktails: +70 %
🍇 Dessert wine: +25 %

At the same time, beverage revenue per main course sold rose by 15 % compared with the previous year. The combined effect was an increase in average check of around 10 % per main course sold, without changing the menu or pricing.

A tool used every day

After an initial trial period, Knut chose to connect its two à la carte restaurants as paying customers. Today Guestrix is used as the primary tool for analysis and follow-up in the business.

"For me, Guestrix is the first thing I open when I want to understand how the day, the week or the period actually went. It's clear, easy to use, and I feel I can trust the numbers." – Malin, restaurant manager at Knut Upplandsgatan

Less admin, better decisions

With automated, real-time follow-up, the need for manual compilations and uncertain interpretation of numbers shrinks. For Knut that means less admin, faster decision paths and clearer management of sales and performance.