Brisket & Friends – a franchise with shared goals

Brisket & Friends uses Guestrix as a central part of its franchise model to ensure consistent follow-up and drive upselling across every restaurant.

About Brisket & Friends

Brisket & Friends is a fast-growing restaurant chain specialising in American BBQ. The group runs seven locations in Sweden today, both company-owned and through franchisees. With clear ambitions to keep expanding, they have a strong need to track KPIs and performance in a consistent way.

Background

As Brisket & Friends grew to more restaurants, it got harder to keep the management together. Manual follow-up took time, and there was no shared way to measure and communicate sales, productivity and engagement.

Challenges

• Hard to compare results across different restaurants
• A need for better tools to follow up on goals
• Manual reporting from franchisees
• Unclear to staff what counts as a "good result"

The solution with Guestrix

With Guestrix, Brisket & Friends got a shared tool for the whole group, bringing all the data from the POS and scheduling together in clear dashboards for both management and staff.

• Real-time data from every restaurant
• Consistent KPIs for average check, drinks per guest, productivity
• Simple reporting for both franchisees and head office
• Tailored dashboards and automatic reports to the teams

Results

• around 10% higher average check across the whole group compared with the previous year
• Better management and comparability between locations
• More engaged teams through transparency and goal-setting
• A stronger franchise offering with data-backed follow-up

"Guestrix gives us a shared playing field for the whole chain. Every location follows the same KPIs, which makes follow-up and accountability clear, whether the restaurant is company-owned or run by a franchisee." – Niklas Elshazly, founder, Brisket & Friends

How Guestrix is used in practice

• Franchisees see their own numbers, every day
• Management follows the group's KPIs in real time
• Teams see their own performance and impact
• Every location works towards shared goals with clear follow-up

A model for scalable growth

With Guestrix, Brisket & Friends has laid the foundation for a stronger, more scalable franchise. By connecting daily operational data with goal-setting and insights, they create a culture where the teams grow with the numbers and the numbers grow with the teams.