Cancellation rate
What is the cancellation rate?
The cancellation rate shows the share of bookings that get cancelled.
Why does it matter?
A high cancellation rate can point to problems with customer satisfaction or your booking process, and it leads to lost revenue.
How can you improve it?
Improve the cancellation rate by introducing a more flexible rebooking policy, sharpening your customer communication, and possibly adding cancellation fees that discourage last-minute cancellations.
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