A guide to upselling in your restaurant with Guestrix

Discover strategies to increase the average check and improve your restaurant's profitability with Guestrix. Learn how to use data analysis for effective upselling and a richer guest experience.

Why upselling matters for restaurant profitability

Increasing the average check is an important method for restaurants looking to improve their profitability through upselling. By creating an experience that encourages guests to explore more of your menu, you can not only enrich their visit but also have a positive effect on your restaurant's financial health.

Understand your guests' behaviours

The first step in increasing the average check is to understand your guests' behaviours. Guests who choose to enjoy a full meal from aperitif to dessert tend to leave the restaurant happy and satisfied. Guestrix lets you track how many drinks, starters, mains, desserts and units of drink are sold relative to the number of guests, giving you an overview of potential areas for upselling.

Analyse opportunities for upselling

Once you have insights from Guestrix, you can identify which parts of your menu have the greatest potential for upselling. If you find that starters and desserts are selling in low volumes, you should ask yourself why that is and what you can do to improve the situation. Could it be the price putting guests off, or is the selection too limited? By improving your menu for upselling, you can increase the average check per guest.

Strategies to increase the average check

• Identify and promote upselling products: Review which products sell best and make them more prominent on the menu. Focus on high-margin products that can contribute to higher revenue.
• Train your staff: Train your team in upselling techniques and how to ask sales-driven questions. Recommend food and drink combinations that complement each other.
• Create tempting offers: Offer a set menu or a special price on selected combinations to encourage guests to try several dishes.
• Use alternative questioning techniques: Asking questions that give the guest two clear options can increase the chance of a purchase. For example, ask whether they'd like to start with a glass of prosecco or a Negroni, rather than a question with a yes-or-no answer.

Set goals and follow up

Use Guestrix to set clear SMART goals for your average check and follow up on them regularly. Having a specific goal for increasing the average check can motivate both you and your team to actively work towards it. Through systematic follow-up and evaluation, you can adjust your strategies to continuously improve results.

Conclusion

By using Guestrix to analyse your guests' behaviours and adapt your strategies, you can effectively increase your average check and thereby improve your restaurant's profitability. Understanding and acting on the opportunities for upselling is the key to creating a richer guest experience while making the most of your financial potential.