In the restaurant industry, the challenge of managing guest flow during different times of the day is a familiar story. Guest's desire to have lunch at exactly 12:00 PM and dinner around 7:00 PM often leads to peaks and valleys in demand. This creates challenges for restaurateurs who want to maximize their revenue and efficiently utilize their capacity. Tactically designed offers can be the solution to attract guests to the times that may otherwise be difficult to fill.

Tactical offers to attract guests

Designing attractive offers requires creativity and an understanding of your target audience's preferences. Here are some examples of how you can attract guests during less popular times:

• After Work (AW) offers: Encourage guests to visit your restaurant right after work by offering special prices on drinks and snacks. This creates a lively atmosphere early in the evening and can increase sales during those hours.

• Early-Bird and Late-Bird prices: Offer discounted prices to lunch guests who eat before 11:30 AM or after 1:30 PM. Similarly, you can attract dinner guests to book tables before 6:00 PM or after 9:00 PM by offering special prices or menus.

• Special menus during low season: Introduce an affordable 3-course menu on traditionally quiet evenings such as Mondays and Tuesdays. This can attract guests looking for a more affordable option and increase your revenue during these days.

Collaborations to reach more guests

To maximize the impact of your offers, it is crucial to effectively market them to potential guests. Through a partnership with Boka Bord, Sweden's largest restaurant guide and booking platform, restaurants using Guestrix can take advantage of favorable prices on newsletters and mailings. This provides a unique opportunity to reach out to tens of thousands of potential guests and encourage them to discover and book your offer.

Measure the effect with Guestrix

To ensure that your offers have the desired effect, it is important to closely follow up and analyze the results. Guestrix provides restaurant managers with the tools to track how well the offers perform in terms of increased revenue and changes in guest flow. This data is invaluable for understanding what works best and how the offers can be further optimized.

In conclusion

By using tactically designed offers, restaurants can successfully balance out the guest flow throughout the day and increase profitability. Collaborations with platforms like Boka Bord extend the reach of restaurants and attract new guests, while analytical tools like Guestrix offer insights needed to fine-tune and maximize the impact of these campaigns.

By taking a strategic approach, restaurants can not only improve the guest experience but also achieve a more stable and profitable operation.