Guide to cross-selling with Guestrix

To increase the average check is an important method for restaurants striving to improve their profitability through upselling. Creating an experience that encourages guests to explore more parts of your menu can not only enrich their visit but also positively impact the restaurant's profitability. Here's how you can use an analysis tool like Guestrix to strategically increase the average check through upselling.

Understand your guests' behaviors

First and foremost, it's important to understand your guests' behaviors. Guests who choose to enjoy a full meal from appetizer to dessert tend to leave the restaurant satisfied and happy. Guestrix allows you to track how many drinks, appetizers, main courses, desserts, and beverage units are sold in relation to the number of guests, giving you an overview of potential upselling areas.

Analyze upselling opportunities

Once you have data from Guestrix, you can identify which parts of your menu have the greatest potential for upselling. If you discover that appetizers and desserts sell in low volumes, you should ask yourself why and what you can do to improve the situation. Could it be the price that discourages or is the offering too limited?

Strategies to increase the average check

To increase your average check, consider the following concrete strategies:

• Identify and market upselling products: Review which products sell best and make them more prominent on the menu.

• Educate the staff: Train your employees to ask sales-driven questions and recommend combinations of food and drink that complement each other.

• Create enticing offers: Offer a composed menu or special price on selected combinations to encourage guests to try multiple dishes.

• Use alternative questioning techniques: Asking questions that give the guest two clear options can increase the likelihood of a purchase. For example, ask if they would like to start with a glass of prosecco or a Negroni, instead of asking if they would like to start with something to drink where the answer is yes or no.

Set goals and follow up

Finally, use Guestrix to set clear goals for your average check and follow up on these regularly. Having a specific goal for increasing the average check can motivate both you and your staff to actively work towards achieving this. By regularly evaluating your success with the help of Guestrix, you can adjust your strategies to continuously improve the result.

Conclusion

By using Guestrix to analyze your guests' behaviors and adapt your strategies accordingly, you can effectively increase your average check and thus improve your restaurant's profitability. Understanding and acting on upselling opportunities is the key to creating a richer guest experience while maximizing your financial potential.